Golf Carts at an Auto Dealership – A Customer Building No-Brainer
Albion Golf Cars (Toronto) has been selling golf cars and utility vehicles for more than 50 years. Our list of applications has grown to an equal amount. Yes, 50 plus uses! Friends are always surprised that “golf course” sales and rentals are but a fraction of the markets that Albion serves. Auto dealerships; unfortunately, only a few auto dealerships in Canada see the value that our neighbours in the US have known for decades. Read on to discover why this is a no-brainer.
Why would an auto dealership want to have golf carts on site? Golf carts can significantly improve sales at a dealership by enhancing the overall customer experience and streamlining operations. Here are several ways that golf carts contribute to increased sales and lessened costs:
Enhanced Customer Experience and Branding: Golf carts enable dealerships to provide exceptional service by quickly transporting customers between vehicles, showrooms, and service areas. This convenience can leave a lasting positive impression, making customers more likely to return and refer others, ultimately boosting sales.
Increased Engagement: When customers are shuttled around the dealership in golf carts, it creates an opportunity for staff to engage with them in a more personalized manner. Salespeople can use this time to build rapport, answer questions, and highlight specific vehicles, increasing the likelihood of a sale.
Efficient Viewing of Multiple Autos: Golf carts allow staff to efficiently and safely view more vehicles in less time. For larger dealerships, walking customers around the lot can be time-consuming. With golf carts, the process is expedited, making it easier for customers to experience vehicles they are interested in, which can lead to quicker purchasing decisions.
Attracting Foot Traffic: Using golf carts for promotional events or dealership tours can draw in more foot traffic. When potential buyers see a friendly, accessible mode of transportation on the lot, they may be more inclined to explore the dealership, leading to increased interaction with sales staS and higher sales opportunities.
Mobility for Staff: Golf carts can help sales teams move around the dealership quickly, ensuring they are readily available to assist customers. This mobility allows staff to respond faster to inquiries, manage multiple customers at once, and provide a level of service that can boost sales numbers.
Older People Buy Cars! The aging population often requires mobility assistance.
In summary, golf carts are more than just vehicles for transportation; they are tools that can enhance customer interaction, improve operational efficiency, and ultimately drive sales at a dealership. By investing in golf carts, dealerships can create a more enjoyable shopping experience that encourages customers to make purchases.
How many carts does a dealership need? What type?
That depends on the size of the dealership. Definitely, the first purchase should be customer based, perhaps a four or six seater with premium seating and preferably electric powered (see: https://www.clubcar.com/en-us/build/onward). Some of Albion’s customers wisely use a separate basic cart with a utility box for their parts, service or lot manager’s exclusive use. Every scenario is unique.
What does it cost the dealership? Should they rent or buy?
A new Club Car Electric 4 passenger cart outfitted for safety will start at around $12,000 CAD and would rent for about $550 per month. Renting is often an option for dealerships not wanting to winterize a cart. As with autos, a luxury unit would cost more. Used units start at about $8,000.
Contacts at Albion Golf Cars
Bill Boychuk (billb@albiongolfcars.com) to set up a demo.
Cody Eaton (cody@albiongolfcars.com) to get a quote.
Sarah Butler (sarah@albiongolfcars.com) to set up a rental.
What are the Best Practices for Operation?
Designate Specific Routes: Establish clear paths for golf carts to follow throughout the dealership. This helps minimize congestion and ensures that both customers and staff can move safely and efficiently. Marking routes can help both drivers and pedestrians be aware of traffic patterns.
Train Employees: Provide comprehensive training for staff members who will be operating the golf carts. This training should cover safety protocols, proper driving techniques, and customer service expectations. Well-trained employees will be more confident and capable, leading to a better experience for everyone involved.
Regular Maintenance: Implement a routine maintenance schedule for the golf carts to ensure they are in good working condition. Regular check-ups, battery maintenance, and tire inspections will help prevent breakdowns and ensure the carts are safe for use. Keeping the carts clean and well-maintained also enhances the dealership's professional image.
Establish Safety Protocols: Prioritize safety by creating guidelines for golf cart usage. This includes speed limits, rules for carrying passengers, and protocols for operating in high-traffic areas. Encourage staff to be vigilant and courteous while driving, particularly around customers and other vehicles.
Utilize for Customer Engagement: Use golf carts strategically to enhance customer engagement during visits. For example, offer cart rides to customers as they explore the lot or provide transportation to and from service areas. This personal touch can improve the customer experience and foster positive relationships.
By following these best practices, dealerships can optimize the use of golf carts, enhance
customer interactions, and improve operational efficiency, ultimately leading to increased
sales and customer satisfaction.
December 2024 - This blog was written by Peter Butler with assist going to ChatGTP
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